WQED PBS Kids Channel to Launch January 16
Children’s Hospital of Pittsburgh of UPMC is Premiere Sponsor of New Channel
WQED will launch the WQED PBS KIDS Channel on January 16. Provided by WQED, the free services include a new TV channel on over-the-air 13.5 and on Comcast 200, as well as on cable and fiber optic systems throughout the region.
Children’s Hospital of Pittsburgh of UPMC is the premiere sponsor of the WQED PBS KIDS Channel.
The new channel is WQED’s latest initiative to support early learning in the community and provide multiple platforms for content. WQED will broadcast PBS KIDS shows 24 hours a day and offer a live stream, making it easy for children to watch their favorite series during primetime and other after-school hours when viewing among families is high.
With the addition of WQED PBS KIDS Channel, WQED will now offer 238 hours of quality educational children’s television programming every week.
Later in 2017, viewers will be able to watch the WQED PBS KIDS Channel live stream through pbskids.org and on the PBS KIDS Video App, which is available on a variety of mobile devices, tablets and over-the-top platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast. The live stream complements on-demand clips and full episodes, which will continue to be available for free on the PBS KIDS Video App and streaming via pbskids.org.
“We are thrilled to offer the community this new channel, which will broadcast quality educational children’s programming 24 hours a day,” said Deborah L. Acklin, President and CEO of WQED Multimedia. “We are excited to build on the work we do every day for Pittsburgh area families by adding these new 24/7 services to our offerings, ensuring that our proven educational content is accessible anytime and anywhere to all kids – especially those who need it and can benefit from it the most.”
Following its initial launch, the localized live stream experience will expand to offer an integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning – all in one seamless digital experience. The live stream and games feature is grounded in research demonstrating that measurable gains in learning are achieved when children engage with PBS KIDS content on multiple platforms. The games will align with the learning goals of each TV series, deepening children’s involvement and supporting learning.
In order to make the WQED PBS KIDS Channel available on Comcast cable systems, the WQED Create Channel will no longer be a part of the Comcast lineup, but will still be available free and over-the-air on channel 13.2.
PBS stations reach more kids aged 2-5, more moms with children under 6 years old and more children from low-income families than any other kids TV network.[i] With its new 24/7 channel and digital offerings, WQED will build on this reach and impact.
In a recent survey, PBS KIDS led all networks in improving kids’ behavior, with 74% of parents saying their child exhibits more positive behavior after engaging with PBS KIDS.[ii] And years of research confirm that PBS KIDS media content helps children build critical skills that enable them to find success in school and life, while also helping parents increase their own engagement. A recent study conducted by WestEd found that PBS KIDS resources can help narrow the math achievement gap for children from low-income families and better prepare them for kindergarten. Additionally, parents’ awareness of their children’s math learning increased significantly – as did their use of strategies to support their children’s learning
Designed to meet the needs of today’s kids, WQED’s new, free 24/7 services will provide learning opportunities for children whenever and wherever they access media. Nielsen data demonstrate that live TV is the dominant way children access video, accounting for 68% of the time children spend watching video content. Most kids’ TV viewing takes place on weeknights and weekend afternoons and evenings. This trend is true for all children, but especially for those in low-income families.
The WQED PBS KIDS 24/7 channel will include popular favorites such as DANIEL TIGER’S NEIGHBORHOOD, ODD SQUAD, WILD KRATTS and DINOSAUR TRAIN; the new series NATURE CAT and READY JET GO!, SPLASH, a series from The Jim Henson Company that premiered in fall 2016. WQED will provide the PBS KIDS 24/7 channel in addition to its current primary WQED-HD channel, which will continue to feature a PBS KIDS day part. The schedule of children’s programming on the primary WQED channel will be different from the 24/7 channel, offering families a variety of options.
WQED changes lives by creating and sharing outstanding public media that educates, entertains, and inspires. It is the parent company of WQED-TV (PBS); WQED World; WQED Create; WQED Showcase; Classical WQED-FM 89.3/Pittsburgh; Classical WQEJ-FM 89.7/Johnstown; the Pittsburgh Concert Channel at WQED-HD2 (89.3-2FM) and online at www.wqed.org/fm; local and national television and radio productions; WQED Interactive (www.wqed.org) and iQ: smartmedia, WQED’s Educational initiative (www.wqed.org/edu).